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Last night I spoke to the Social Media Club gathering in Chicago where I pontificated a bit on the future of social media.

I’ve talked about the future of the agency and social media before in a guest post on Valeria Maltoni’s Conversation Agent, but hadn’t tackled the topic with such a wide-angle lens before.

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While I have no way of knowing if any of this will ring true, it’s fun to imagine what our world will look like a few years down the road. I’d love to hear what you think the future of social media will be like in the comments.

The Web Will Get Much Smarter Semantic search and artificial intelligence are upon us.

As our browsers, social networking platforms and software packages evolve, they will all function more intelligently.

They will track our every click, every keystroke and perhaps even eye movement, not to impose on us in some big brother sort of way, but to serve up smarter search results, more intuitive navigation options and almost frightening sets of information.

One day, we will look at the suggested text or contacts our email software or Facebook offers and say, “Yeah … I’m not sure if I should be impressed or scared.” But it will be more than just smart text.

The barriers of our social networks will dissolve as Open ID or similar cyber-identification takes precedence.

Everyone will have access to all online applications and our browser, perhaps, will suggest the networks and tools that might be most meaningful to us based on our usage, profession, network of contact’s online behavior and more.

Imagine having conversations on Twitter or in the comments of a blog and having your browser pop up with a message that says, “You’ve been talking about your Saturn a lot lately.

Would you like to join other Saturn users at im Saturn.com?

” Or perhaps the browser just imports im content into your experience seamlessly?

Social media savvy and philosophy, paralleled by the open source attitude on the technical side of things, will lead to advances never before thought possible as companies open their code and trust the consumers to contribute to their success in code, just as they do in service.

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