Businesses have been trying to sell themselves as search engine wizards since the inception of the Internet.A nearly impossible feat, and usually a scam if discovered, no business can just place a website at the top of the search engine results.It requires keyword technology, hard work, research, persistence and an eye for specific phrasing not overly saturated today.
The number one point of keyword technology is pairing the keyword seeker with the keyword provider.
When someone types something into Google, they are actively seeking a result, whether it is a service, product, article, or blog.
They wouldn’t be using Google if that weren’t their intention.
On the other side of the equation, there are businesses out there that provide that exact service the consumer is looking for.
The problem is, with hundreds of millions of websites, landing pages, and virtual stores today, if a business doesn’t show up in the first 3 search engine results, chances are the consumer will never ever see their site.
People rely and obsess over instant gratification today. It’s absolutely crucial to identify and go after the keywords that are relevant in an industry.
Take a common phrase like keyword technology today.
So many different firms are incorporating that into their digital marketing plan, that the phrase has become overly saturated in search engine results.
New keyword technology firms are being buried in a sea of millions of “keyword technology firms.” Not to mention, the ones who do solidify and hold onto the top 3 spots are usually there for years.
If you’re someone who uses the Internet, you probably notice that the search engine results for phrases don’t shuffle around too frequently.
These firms grabbed their spots early on, and held onto them for dear life through blogging, promotional efforts, and lots of activities.